There are two predominant trends in today’s insurance world:
- Insureds are price shopping their insurance more than ever, resulting in some of the highest turnover rates in history. Insurance companies and agents are scrambling to figure out what to do to retain their clients.
- Insureds aren’t seeing the value in having a physical agent that they can speak with and whom is personally handling their coverage(s).
For the insured, finding the cheapest route seems like a no brainer. Most people will see a commercial from a top insurance company or hear about a carrier having the lowest rates and immediately make the jump to put some weight back in their wallet. Consumers can get online at their convenience, acquire multiple carriers’ rates and purchase, all without even speaking to anyone.